In this day and age the internet is jam packed with small business websites and getting yours noticed can be a challenge. Here are some quick free tips to help you promote your website.
Start a blog and write regularly
A blog is a great way to connect with your customer providing rich and engaging content. Key to this is keeping it fresh, relevant and updated so your users will come back for more. Importantly Google and other search engines also love fresh content.
You existing website software may already provide a quick and easy blog facility, but if not there are plenty of free plugins and services you can use such as Blogger, Blog-spot, etc.
Use Social media
Like it or not social media is an absolute necessity in this day and age and a crucial tool for reaching out to your customers. Find out where your customers are what they are talking about and engage them where they are.
As with blogging promote fresh and meaningful content to your users using as many relevant channels as possible such as Facebook, Twitter, Pintrest and others.
Get on local listings
Google and other search engines are getting cleverer and cleverer at targeting people with relevant content. One way they do this is based on location. Therefore it’s important you give local listing services as much information about your business as possible.
Registering your business with Google Places, Yahoo Local, Microsoft Bing and others and fill in their simple online forms to get your business properly setup and searchable. It will only take 10 minutes or so and will bring you more local relevant customers.
Use multimedia on YouTube, etc.
Users love rich engaging content, so videos and interactivity are really important to keep your customers coming back for more. They also help people understand your business products and services more easily.
Whether it is information about your products, “how to” information or even testimonials, keep it frequent, relevant and mix it up a bit. Use your blog and social media channels to get your content out there.
Get on board with SEO
Despite the evolution of the internet good SEO (Search engine optimization) still cannot be underestimated in a world which is primarily search based. SEO is an enormous topic in its own right and there are many ways you can improve your content to target key words and phrases.
Ensure you use your target key words clearly and consistently in your pages and make good use of HTML tags such as title, header and alt tags. Also ensure that you use and promote link text that reflects your key works.
You should also look at link building to get more websites pointing to your key products and services. Guest blogging can be one way to do this, but the key is to build content and relationships.
Sitemaps and content syndication
Content syndication is a computer readable structured format (XML) that simply describe all the content in your website and relevant meta data about each of its pages to give search engines important clues and hints.
You can easily create a sitemap using one of the many free XML Sitemap Generator’s available online. Some of the better tools such this online XML Sitemap generator will produce a variety of formats which can be particularly handy.
Once you have your sitemap promote it to Google webmaster tools and other similar services to get your website indexed, gain insights and feedback about your website performance.
You can also use tools such as Pingler to promote your RSS feed around the internet on websites that consume and publish syndicated content which will help build links and traffic.
Regular Press releases
Every time your business does something of particular interest, make sure you issue a press and promote it on your blog, social media and via your contacts. . The right press releases can be a very powerful tool to generate publicity.
There are many websites which you can use to promote your press releases, such as 24/7 Press Release and PRLog.
Join online communities and forums
No matter what your business is, you can usually find an online forum or community dedicated to talking about related products and services. The key is to get involved and provide passive but informative advice and drop in links to relevant products and services that you offer.
The key here is to be helpful and informative and not blatantly be pushing your products and services. Keep it relevant and useful and make sure you follow the community rules and guidelines.
There are lots of ways you can freely promote your business online, the key is having a rich and engaging experience for your customers to keep them coming back for more.
Always cross link your content between your various platforms and services and make sure all roads lead back to your websites products and services to get that all important sale or engagement that you require.