Landing Page Conversions can be the gateway to fortunes or petty cash for any product your trying to promote and sell but getting that page to convert at its best can be a very challenging task to even the most experienced Internet marketers. There are so many factors that have a great influence on the conversion rate of landing pages no matter what product your marketing.
For most Internet marketers, learning how to design high converting landing pages is one of the most important fields they will learn, for obvious reasons of course. When a client is viewing a landing page he is almost ready to buy, the trick is to push him over the edge to make that purchase. This can be quite tricky as many aspects on your page can put your potential client off buying your product, so it is very important to get this right.
The factors that have great influence on the conversion rate of landing pages are headers, load time, theme and style, formatting and consistency etc. To achieve a high conversion rate for your landing page you must master these aspects to the best of your ability. It does not stop there though, you have to keep testing and retesting your landing page to see what works and what doesn’t. It is a never-ending cycle and one that you can never say is perfect because it can always be better. It is quite a frustrating aspect of Internet marketing to master but once mastered it has very high rewards.
You can create a landing page narrative for every type of prospect:
The narrative would be a rough sketch about the information of the prospect, which will help in completing the conversion to a specific scenario. First, consider the driving message of the points or the context and list all the possible assumptions that the prospect might have. Make sure that your landing page makes it easy for the prospect to receive the next piece of information. Also consider the site pages for Landing Page Conversions, which should generate organic search traffic to your site. Be sure to create pages with content that creates consumer confidence and calls consumers to act.